{"product_id":"new-thai-type","title":"New Thai Type","description":"\u003cp\u003eTypotheque has spent over 25 years developing culturally respectful fonts for various world languages, and eight years ago began a meticulous study of Thai typography, focusing on reading performance and cultural perception. Collaborating with local experts and designers, Typotheque created a comprehensive collection of 50 Thai font families, contributing to Thailand’s visual culture through extensive research and thoughtful design.\u003c\/p\u003e\n\u003cp\u003eThis book serves as a type specimen for the project, and documents the project's research process, including a comprehensive study at Chulalongkorn University in Bangkok that explored how font choices affect both reading and the subjective perception and cultural associations of text. Included essays reveal findings, and offer a detailed exploration of how how typography influences readability, perception, and cultural identity.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNew Thai Type\u003c\/em\u003e includes an in-depth essay on the history of Thai typography, providing valuable insights into its evolution and the interplay between traditional and modern styles. \u003c\/p\u003e\n\u003cp\u003eEdited by Peter Biľak\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEssay by Pracha Suveeranont\u003c\/p\u003e\n\u003cp\u003eDesigned by Alexey Murashko\u003c\/p\u003e\n\u003cp\u003ePublished by Typotheque, 2025\u003cbr\u003eBilingual, in English and Thai\u003c\/p\u003e\n\u003cp\u003eSoftcover, 176 pages, 2-color offset, 6.75 × 9.5 inches\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN: 978-9-08-342021-9\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":68087468687595,"sku":"nrx1792050013475","price":22.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2866\/3787\/files\/new-thai-type_1.jpg?v=1792050047","url":"https:\/\/theaterseatcladding.shop\/products\/new-thai-type","provider":"My Store","version":"1.0","type":"link"}