{"product_id":"india-street-lettering","title":"India Street Lettering","description":"\u003cp\u003e\u003cem\u003eA Journey Through Typographic Craft \u0026amp; Culture\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eBy Pooja Saxena\u003c\/p\u003e\n\u003cp\u003eIndia’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards in a riot of languages, styles, materials, and colours, spanning decades of design history.\u003c\/p\u003e\n\u003cp\u003eSo far, this enviable living typographic archive has survived on the fringes. And as digital printing technologies become more popular, we risk losing its handmade, creative essence. That’s where this book comes in.   \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIndian Street Lettering\u003c\/em\u003e is a 200-page hardcover full-color book that showcases striking public lettering from across the country—in paint, in relief, in mosaic, in neon, in wood, you name it. Spanning over a dozen cities and scripts, this book is a visual treat!\u003c\/p\u003e\n\u003cp\u003ePhotographs of signs are complemented by essays and interviews that locate them within the broad sweep of language, culture, and typography. Author and type designer Pooja Saxena breaks down peculiarities of local scripts, analyzes sign painting styles, and shines a light on visual idiosyncrasies that define street lettering in different Indian cities. She has also created guide maps for the book, which will inspire you to go type-spotting during your next visit to one of the featured neighborhoods.\u003c\/p\u003e\n\u003cp\u003eCover and book design by Pooja Saxena\u003c\/p\u003e\n\u003cp\u003ePublished by Blaft Publications, 2025\u003c\/p\u003e\n\u003cp\u003eHardcover, 208 pages, full color, 8 × 8 inches\u003c\/p\u003e\n\u003cp\u003eISBN: 978-9-38-063697-9\u003c\/p\u003e","brand":"Curated","offers":[{"title":"Default Title","offer_id":68088006246635,"sku":"drt1792051020611","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2866\/3787\/files\/india-street-lettering_1.jpg?v=1792051052","url":"https:\/\/theaterseatcladding.shop\/products\/india-street-lettering","provider":"My Store","version":"1.0","type":"link"}